News Releases

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

January 17, 2019
PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.... more

Supra is Back with Starting MSRP of $49,990

Supra is Back with Starting MSRP of $49,990

January 14, 2019
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2019 NAIAS Remarks

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2019 NAIAS Remarks

January 14, 2019

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Toyota Supra Makes Global Debut at 2019 North American International Auto Show

Toyota Supra Makes Global Debut at 2019 North American International Auto Show

January 10, 2019
DETROIT (Jan. 10, 2019) – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit.... more

Have a Supra New Year!

Have a Supra New Year!

January 10, 2019
Toyota is kicking off 2019 with the premiere of its all-new 2020 Supra on Monday, January 14, at 9:40 a.m. EST during the 2019 North American International Auto Show.... more

Toyota Quarterly Supplement for Takata Recalls December 31, 2018

Toyota Quarterly Supplement for Takata Recalls December 31, 2018

January 09, 2019

Toyota adds vehicles to Takata safety recall involving certain Toyota and Lexus models

Toyota adds vehicles to Takata safety recall involving certain Toyota and Lexus models

January 09, 2019
PLANO, Texas, January 9, 2019 –As a result of the most recent action taken by Takata under its 2016 agreement with the National Highway Traffic Safety Administration to fix defective airbag inflators, Toyota is adding vehicles to the series of safety recalls it has been conducting.... more

Bob Carter: 2019 International CES -- Remarks

Bob Carter: 2019 International CES -- Remarks

January 07, 2019
Bob Carter: 2019 International CES -- Remarks... more

PAVE coalition launches broad-based public education campaign on automated vehicles

PAVE coalition launches broad-based public education campaign on automated vehicles

January 07, 2019
LAS VEGAS (Jan. 7, 2019)  -- A broad coalition of leading industry, non-profit and academic institutions today launched a first-of-its kind campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.... more

December 2018 and Q4 2018 Sales Conference Notes

December 2018 and Q4 2018 Sales Conference Notes

January 07, 2019
December 2018 and Q4 2018 Sales Conference Call (Audio Clip)

Introduction: Toyota Motor North America Consultant, External Communications, Karen Nielsen
Happy New Year, everyone. Thank you for joining us to review Toyota and Lexus December quarterly and year-end sales results for 2018.... more

Toyota Spotlights Mobility for All Vision at The 2019 Consumer Electronics Show

Toyota Spotlights Mobility for All Vision at The 2019 Consumer Electronics Show

January 04, 2019
LAS VEGAS, Jan. 4, 2019 — In addition to a news conference in Mandalay Bay Oceanside D on January 7 at 1PM (PST), Toyota vehicles and technologies will be showcased in three partner booths at CES 2019. ... more

Toyota Research Institute Rolls Out P4 Automated Driving Test Vehicle at CES

Toyota Research Institute Rolls Out P4 Automated Driving Test Vehicle at CES

January 03, 2019
LOS ALTOS, Calif. (Jan. 3, 2019) – Next week, the bright lights of Las Vegas will once again shine on the Toyota Research Institute (TRI) when it introduces the TRI-P4 automated driving test vehicle on January 7 at CES®. The P4 is based on the all-new fifth-generation Lexus LS flagship sedan and will be used in TRI’s two-track Guardian and Chauffeur automated driving system development.... more

Toyota Motor North America Reports December 2018, Year-End Sales

Toyota Motor North America Reports December 2018, Year-End Sales

January 03, 2019
PLANO, Texas (January 3, 2019) – Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of 0.9 percent from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down 0.9 percent on a daily selling rate (DSR) basis. ... more

December 2018 Sales Chart

December 2018 Sales Chart

January 03, 2019

Looking Toward The Olympic and Paralympic Games Tokyo 2020, Toyota Partners with Additional U.S. Olympic and Paralympic Summer National Governing Bodies

Looking Toward The Olympic and Paralympic Games Tokyo 2020, Toyota Partners with Additional U.S. Olympic and Paralympic Summer National Governing Bodies

January 02, 2019
PLANO, Texas (January 2, 2019) – While the new year may have just started, Toyota is already looking forward to the summer for an exciting reason – six reasons to be exact. With 2020 in mind, Toyota today announced six National Governing Body (NGB) partnerships, welcoming new and existing Olympic and Paralympic sports to the greater Toyota family.
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Toyota Financial Services Offers Payment Relief to Customers Affected by Federal Government Shutdown

Toyota Financial Services Offers Payment Relief to Customers Affected by Federal Government Shutdown

January 02, 2019
PLANO, Texas, January 2, 2019 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the current federal government shutdown. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer financially burdened by the government shutdown, including furloughed workers, businesses and employees of businesses directly affected by the shutdown, government contractors, and suppliers.... more

2018 - 2019 Toyota Full-Line Pricing

2018 - 2019 Toyota Full-Line Pricing

January 01, 2019

2019 Toyota Prius Product Information Sheet

December 20, 2018

Toyota is conducting a safety recall involving certain Toyota Corolla Hatchback vehicles

Toyota is conducting a safety recall involving certain Toyota Corolla Hatchback vehicles

December 19, 2018
PLANO, Texas, December 19, 2018 – Toyota is conducting a safety recall involving certain 2019 Model Year Corolla Hatchback vehicles in the United States.  Approximately 3,400 vehicles are involved.... more

Carma Project and Toyota Boost Engagement Via Innovative Peer-to-Peer Platform to Accelerate Takata Airbag Recalls

Carma Project and Toyota Boost Engagement Via Innovative Peer-to-Peer Platform to Accelerate Takata Airbag Recalls

December 19, 2018
COSTA MESA, Calif. (December 19, 2018)Newly established peer-to-peer safety platform Carma Project today launched the first-ever social and incentive-based program designed exclusively for accelerating consumer response to automotive recalls. Carma Projects initial foray heads to market through a unique collaboration with Toyota Motor North America (TMNA).... more

Toyota AI Ventures Invests in Elementary Robotics as Part of First “Call for Innovation”

Toyota AI Ventures Invests in Elementary Robotics as Part of First “Call for Innovation”

December 19, 2018
LOS ALTOS, Calif. (December 19, 2018) -- Silicon Valley-based venture capital firm Toyota AI Ventures today announced its investment in Elementary Robotics, a robotics platform startup founded in 2017. The funding marks Toyota AI Ventures’ first investment as part of the “call for innovation” it launched this summer in partnership with the Toyota Research Institute (TRI).... more

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

December 18, 2018
PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.... more

Toyota Announces Executive Changes

Toyota Announces Executive Changes

December 17, 2018
PLANO, Texas (Dec. 17, 2018) – As part of its One Toyota philosophy to improve efficiencies, speed of decision-making and collaboration, Toyota Motor North America (TMNA) and Toyota Financial Services (TFS) have announced the following executive changes, effective January 1, 2019.... more

Toyota Releases 2018 North American Environmental Report

Toyota Releases 2018 North American Environmental Report

December 17, 2018
PLANO, Texas (Dec. 17, 2018) – The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss.... more

Toyota is conducting two separate safety recalls involving certain Toyota Tacoma, Land Cruiser and Lexus LX570 vehicles

Toyota is conducting two separate safety recalls involving certain Toyota Tacoma, Land Cruiser and Lexus LX570 vehicles

December 13, 2018
PLANO, Texas, December 13, 2018 – The safety recalls involve certain 2018-2019 Model Year Tacomas, 2008-2019 Model Year Land Cruisers and 2008-2019 Model Year Lexus LX 570 vehicles in the United States.... more

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