News Releases

2017 Speciality Equipment Association Market (SEMA) Rutledge Fact Sheet

October 31, 2017

2017 Speciality Equipment Market Association (SEMA) Suarez Fact Sheet

October 31, 2017

Toyota Brings the "Power of New" to SEMA 2017

Toyota Brings the "Power of New" to SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV).... more

Toyota Brings the Quickest Utility Vehicle in the World to SEMA with the C-HR R-Tuned

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Compact Utility Vehicles (CUVs) are popular for their versatility, but are not generally known for high performance—until now. Making its world debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, the C-HR R-Tuned is the world’s quickest CUV.... more

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Two custom builds centered on the newest additions to Toyota’s model lineup are among the vehicles taking center stage in the fourth annual SEMA Battle of the Builders® competition at the 2017 Specialty Equipment Market Association (SEMA) Show.
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NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Denny Hamlin’s 2018 Camry SEMA project car that can run hot laps at the track and then drive to a special night on the town.... more

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — The Toyota Camry has been on the road since 1983, but the road has never seen a Camry like this one. With numerous body panels formed using state-of-the-art 3D-printing technology and an aggressively lowered stance, Rutledge Wood’s extreme Camry makes its debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display.... more

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Kyle Busch’s all-new 2018 Camry brings a little bit of “rowdy” to the party. Busch is affectionately known as Rowdy, so it makes sense to badge his SEMA Camry the “Rowdy Edition II.”... more

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.... more

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

October 30, 2017
Kyle Busch took home the grandfather clock trophy in the Cup Series race at Martinsville on Sunday night, successfully clinching a spot in the ‘Championship 4’ to compete for his second title in the season-finale at Homestead-Miami Speedway on November 19.... more

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

October 30, 2017
WALNUT CREEK, Calif. – Oct. 30, 2017 –Toyota Research Institute (TRI) has signed an agreement with GoMentum Station to test autonomous vehicle technology at the 5,000 acre autonomous vehicle proving grounds located in Concord, California. Managed by the Contra Costa Transportation Authority (CCTA), this partnership enables TRI to expand closed course testing of its two-prong approach to vehicle automation – Guardian and Chauffeur. ... more

Challenge accepted: Toyota production engineers turn status quo on head

Challenge accepted: Toyota production engineers turn status quo on head

October 30, 2017
GEORGETOWN, Ky. (October 30, 2017) It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base for a key group of more than 600 Toyota engineers.... more

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

October 30, 2017
Plano, TX (October 23, 2017) – Problem solving is a skill that Toyota team members hone to a fine edge over the course of their careers.  So, when faced with the problem of difficult access to the Flint River at Hayes Nature Preserve, Toyota Alabama team members implemented a creative solution as part of their National Public Lands Day (NPLD) event on Saturday, September 23.
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Busch Advances to Championship Event with Win at Martinsville

Busch Advances to Championship Event with Win at Martinsville

October 29, 2017
Kyle Busch captured the win at Martinsville Speedway on Sunday, becoming the first driver to secure a spot in the ‘Championship 4’ season-finale at Homestead-Miami Speedway. Busch, who has won five races this season, will be one of four drivers competing for the 2017 MENCS championship on Sunday, November 19.... more

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

October 26, 2017
ORLANDO, Fla. (Oct. 25, 2017) –  From advanced manufacturing to computer science, developing and connecting youth to high-demand, high-growth career opportunities is something companies throughout the nation are trying to tackle. For Toyota, this kind of workforce development has been a focus in the U.S. for decades. 
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2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

October 26, 2017
The Land Cruiser name is legend around the globe, a tough-as-nails SUV that established itself through decades of all-terrain adventure. A funny thing happened along the way: Land Cruiser evolved into a premium luxury model while getting even tougher, turning into a flagship SUV for the brand with no peer among its competitors. And does it have some history! The 1957 Land Cruiser, a bare utility machine, was among the first Toyota vehicles sold in the United States. Today, classic Land Cruisers command top dollar at collector-car auctions.... more

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

October 25, 2017
The NASCAR Playoffs continue this weekend at Virginia’s Martinsville Speedway with the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series set to compete on the paperclip-shaped track that has been fortuitous to Toyota drivers.... more

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

October 25, 2017

Breakdowns and Highway Companions

Breakdowns and Highway Companions

October 24, 2017
HOUGHTON, Mich. (October 24, 2017) – When Toyota Motor North America (TMNA) R&D Executive Vice President Shinichi Yasui learned that a group of engineers, technicians and other Toyota team members compete in Rally America competitions, he was intrigued. When he found out they were racing in a Corolla iM, for which he had been chief engineer, he decided this was something he needed to see for himself. So, he and two other R&D executives accompanied the Toyota R&D Rally Team to the Lake Superior Performance Rally (LSPR) in Michigan’s Upper Peninsula last weekend. The Rally America event, which takes place among the woods and wildflowers along U.S. 41, is among the most challenging events on the rally schedule.... more

Record NASCAR Playoff Win for Toyota’s Truex, while Bell and Millen Triumph in XFINITY and Rally

Record NASCAR Playoff Win for Toyota’s Truex, while Bell and Millen Triumph in XFINITY and Rally

October 23, 2017
Camry driver Truex captured another Playoff victory in the Monster Energy NASCAR Cup Series race at Kansas Speedway on Sunday – marking Truex’s fourth-consecutive victory on 1.5-mile tracks, which sets a new NASCAR record.... more

Historic Victory and Heavy Hearts for Truex’s Toyota at Kansas

Historic Victory and Heavy Hearts for Truex’s Toyota at Kansas

October 22, 2017
Martin Truex Jr. captured his seventh victory of 2017 in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Kansas Speedway. With his victory at Kansas, Truex became the first driver in NASCAR’s history to win five consecutive 1.5-mile races dating back to the spring Kansas race weekend.... more

Playoff, Title Pictures Becoming Clearer as Toyota Races in Four Series

Playoff, Title Pictures Becoming Clearer as Toyota Races in Four Series

October 19, 2017
Kansas Speedway will host the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series this weekend as the Cup Playoff field is cut to eight drivers.... more

Toyota Motor Corporation Issues Statement on Impact of Kobe Steel Announcements

Toyota Motor Corporation Issues Statement on Impact of Kobe Steel Announcements

October 19, 2017
Toyota Motor Corporation issued a statement and provided an update regarding its investigation into the impact of Kobe Steel’s recent announcements on improper conduct related to materials used in vehicle bodies, specifically for Toyota and Lexus vehicles. The ongoing, initial phase of investigation has been focused on aluminum plates based on the information received from Kobe Steel on October 8, 2017. Toyota has confirmed that the affected aluminum plates were used in the construction of hoods, rear hatch, and front door hinge components of certain vehicles.... more

Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires

Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires

October 19, 2017
PLANO, Texas, October 19, 2017 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the recent California wildfires. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the designated disaster areas and follows the company’s recent payment relief programs for customers affected by Hurricane Harvey, Hurricane Irma, and Hurricane Maria. ... more

Toyota and Millen Head to Michigan and the Lake Superior Performance Rally

Toyota and Millen Head to Michigan and the Lake Superior Performance Rally

October 19, 2017
PLANO, Texas, October 19, 2017 — After a grueling but stunningly successful American Rally Association championship-winning season, the Rally RAV4 and team now prepare for the final race of the season, the Lake Superior Performance Rally (LSPR) on October 21-22 in Houghton, Michigan.... more

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